Responsibilities
Deliverables
As part of the in-house creative team at PT Rukun Sejahtera Teknik, I drove the company's visual communication strategy through a wide range of multidisciplinary design projects. From dynamic motion graphics and print collateral to monthly website banners for RUKUN.ID, I created versatile visual solutions that amplified product visibility and maintained a cohesive, professional brand identity across all marketing channels.
Visual Identity Guideline
By adhering to these guidelines, I aim to maintain a strong and recognizable brand presence, preserve the integrity of our logo and visual elements, and communicate our brand’s values clearly and effectively.
These rules are designed to guide the proper application of our logo, typography, color palette, and other visual components, ensuring that every interaction with our brand reflects professionalism, unity, and clarity.
These rules are designed to guide the proper application of our logo, typography, color palette, and other visual components, ensuring that every interaction with our brand reflects professionalism, unity, and clarity.
Flags
Room Label
ID Card
Stationery
Mini Catalog
Mini Catalog | Outer View
Mini Catalog | Inner View
A double gate fold brochure designed to showcase PT Rukun Sejahtera Teknik’s wide range of industrial tools and equipment. The layout highlights key product categories such as abrasives, cutting tools, and safety gear, while maintaining brand consistency and clarity. This mini catalog serves as both a marketing piece and quick reference tool. I handled the overall layout, visual structure, and print-ready execution.
Motion | Ascension Day
Motion | Labor Day
Motion | Idul Adha
Motion graphics crafted for national holidays and special occasions. Each animation was tailored to the specific event, blending festive elements with the company's core branding to boost digital engagement and resonate with our audience.
Web Banner Implementation
Web Banner
These banners highlighted featured industrial products, helping to drive product visibility and seasonal promotions. Each visual was tailored to reflect both the product's function and the brand’s professional tone, while maintaining consistency with the overall website design.
Credits
Graphic Designer
Ilham Fadhlurrahman
Copywriter
Ayu Lestari
Product Support
Pujiarto Tri S.