Rina Ariesandy
Candidacy campaign for INI chairperson
Responsibilities

Creative Direction

Deliverables

Motion Graphic

Video Production

Rina Ariesandy is an accomplished Notary with a strong career track record and well-established professional reputation. She has served as a Notary in Bogor Regency since 2005 and remains actively involved in the leadership of INI (Indonesian Notary Association) and IPPAT (Association of Land Deed Officials).

For this project, I was entrusted with developing a creative campaign to support Rina Ariesandy's candidacy for Regional Chairperson of Bogor Regency, INI. The campaign demanded a compelling and visually impactful approach, delivering a series of outputs including a motion graphic teaser, a main campaign video, and a looping bumper designed for stage use at the event.

Styleframe & Visual Concept

This motion graphic was designed as a campaign teaser, intended for distribution among INI's organizational members as part of a broader election campaign series. The visual concept is built around a monochromatic red palette drawn from INI's logo identity, producing an aesthetic that feels energetic, bold, and distinctly stands out.

Beyond aesthetics, the visual language was also crafted to reflect Rina Ariesandy's vision — a leader who steps forward with confidence, integrity, and a genuine commitment to driving meaningful progress for INI Bogor Regency's members. The storyboard and styleframes were crafted in detail to serve as clear creative direction for the Motion Designer during the execution phase.

Intro / Looping Bumper

Campaign Video

Full Motion Teaser

Credits

Creative Director

Ilham Fadhlurrahman

Videographer

Dafa Wahyu

Motion Designer

Hanif Al Madani

Assist. Production

Elya Revianti Amanda